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Culting Of Brands : Turn Your Customers Into True Believers, Paperback by Atk...
GBP 19.35
ApproximatelyS$ 33.18
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2 available
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Located in: Castle Donington, United Kingdom
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Estimated between Mon, 22 Jul and Wed, 7 Aug to 43230
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eBay item number:386892284545
Item specifics
- Condition
- Book Title
- Culting Of Brands : Turn Your Customers Into True Believers
- ISBN
- 9781591840961
- Publication Year
- 2005
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Culting of Brands
- Item Height
- 209mm
- Publisher
- Penguin Putnam INC International Concepts
- Item Width
- 139mm
- Subject
- Business
- Item Weight
- 240g
- Number of Pages
- 256 Pages
About this product
Product Information
At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult- They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable-they're just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group-and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new members, how to establish a mythology about the company, and how to manage a workforce filled with true believers. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.
Product Identifiers
Publisher
Penguin Putnam INC International Concepts
ISBN-13
9781591840961
eBay Product ID (ePID)
90171050
Product Key Features
Publication Name
The Culting of Brands
Format
Paperback
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
209mm
Item Width
139mm
Item Weight
240g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 307932304
Seller assumes all responsibility for this listing.
eBay item number:386892284545
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Item location:
Castle Donington, United Kingdom
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| GBP 15.99 (approx S$ 27.42) | GBP 15.99 (approx S$ 27.42) | United States | Standard Postage (Standard Int'l Postage) |
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| Will usually post within 10 business days of receiving cleared payment. |
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Return policy
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| 30 days after the buyer receives it |
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Seller feedback (82,277)
m***b (1690)- Feedback left by buyer.
Past month
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All good ta
r***a (2448)- Feedback left by buyer.
Past month
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Nice Item; Recommended
m***r (1010)- Feedback left by buyer.
Past month
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looks a good read thanks